Chevrolet
Launches
National
Online
Contest
Inviting
Hispanic
Families
to Find
New
Roads
Together
DETROIT
—
Chevrolet
has
announced
the
launch
of Mi
Familia,
My
Chevy, a
national
online
contest
that
celebrates
Hispanic
families.
Chevy is
calling
on
Hispanic
families
to
submit
their
unique
stories
for the
chance
to be
selected
and
awarded
the road
trip of
a
lifetime,
complete
with
personal
chauffeurs
and the
latest
Chevy
vehicles
for up
to 9
family
members.
The
online
contest
is open
for
submissions
through
December
31.
Families
must
submit a
photo
that
highlights
a
special
family
moment
or
milestone,
then
write a
short
response
explaining
more
about
their
family
and what
a road
trip
would
mean to
them.
“At
Chevrolet,
we
understand
the
importance
of road
trips
for
families
and are
excited
to kick
off this
inaugural
contest,”
said
Paul
Edwards,
U.S.
vice
president,
Chevrolet
Marketing.
“Family
is at
the
fabric
of
Hispanic
culture
and we
want
Chevrolet
to play
a
contributing
role in
building
road
trip
memories.”
Among
Hispanic
customers,
Chevy is
the
third
best-selling
automotive
brand,
making
vehicles
that
meet the
unique
needs of
today’s
Hispanic
families
and
helping
to keep
them
safe on
the
road.
Hispanic
vehicles
sales
account
for 14%
of all
Chevy
sales.
As part
of the
program,
Chevrolet
has
enlisted
three
Hispanic
influencers
to
capture
and
share
their
own
Chevy
family
road
trip
experiences
through
their
social
and
digital
channels.
Each
influencer
will
drive
one of
Chevrolet’s
latest
products,
including
the
All-New
2020
Silverado,
2020
Blazer
and the
2020
Traverse.
These
brand
ambassadors
will
also
encourage
Hispanic
audiences
to
submit
their
unique
contest
entries.
Families
will
also
have the
chance
to enter
the
contest
at
select
upcoming
Chevy
events.
These
events
include:
·
San
Antonio
Auto and
Truck
Show
(November
21-24,
2019)
·
Phoenix
Auto
Show
(November
28, 2019
–
December
1, 2019)
The
winning
family
will be
selected
and
announced
in
January,
2020.
The
grand
prize
road
trip
will
take
place in
Spring
2020 and
includes
a 6 day,
5 night
adventure
which
begins
in
Miami,
Florida,
where
the
winning
family
will
make
stops in
their
Chevy to
enjoy
the
culture
of Miami
and
experience
a
baseball
fan’s
dream in
West
Palm
Beach,
before
ending
in a
magical
vacation
at Walt
Disney
World
Resort,
where it
only
takes a
moment
together
to
create
memories
that
last a
lifetime.
To learn
more
about
the Mi
Familia,
My Chevy
contest,
please
visit
http://www.chevyfamilia.com/.
Follow
the
conversation
on
social
by using
the
hashtag
#MiFamiliaMyChevy.
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