The Ajamu Group with Alex Rodriguez





  Ajamu Group Hosts Annual Multicultural Media Luncheon

By Ellen Chamberlain
Tell Us Detroit

DETROIT - The North American International Auto Show starts tomorrow. It brings spectators and car enthusiasts from across the globe to Detroit.

Each year, the NAIAS hosts a series of events prior to the public opening of the show. Members of the media were invited to COBO Center on Thursday to preview the vehicles being shown this each.

Since 2011 the Ajamu Group has hosted its multicultural media luncheon on the day of the media preview. The most successful and creative automotive advertising campaigns of the year are recognized.

This year’s luncheon was held at the MGM Grand Hotel and featured Loni Love, co-host of daytime talk show The Real, as the keynote speaker.

In a conversation moderated by Rob McConnell – body design senior manager for Toyota North America – Love spoke candidly about her Motor City roots.

Love grew up in Detroit’s Brewster-Douglass housing projects and stumbled into a career in engineering thanks to her curious nature.

“I was on the line when something broke down. A guy in a tie came down to fix the line and I’m thinking to myself ‘How did a brother with a tie get in here,’ “ Love joked with the audience. “I asked him what he did and he said he was an engineer. I didn’t know what that was but that day I decided to become an engineer.”

With the help of scholarship money provided by General Motors, Love was able to complete her engineering degree at Prairie View A&M University in Prairie View, Texas. The historically Black university graduated the highest number of Black engineers at the time.

When asked how she felt about Detroit’s resurgence, Love said she was not surprised.
“That shock was for the rest of the world. This is Detroit.”





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