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NAIAS
moves
reimagined
show to
September
2021 and
beyond
naias.com
DETROIT
- The
North
American
International
Auto
Show
(NAIAS)
today
announced
it will
move its
reimagined
indoor
and
outdoor
show,
originally
planned
for
summer
2021, to
Sept. 28
– Oct.
9, 2021.
NAIAS
officials
say the
show is
teed up
to be a
global
powerhouse
of
current
product
and
next-generation
mobility
combined
with
immersive
brand
activations
and
product
engagement
for both
the
international
media
and the
public.
“We
have
talked
with
many of
our
partners,
particularly
the
OEMs,
and they
are
fully on
board
and
excited
about
the date
change,”
NAIAS
Executive
Director
Rod
Alberts
said.
NAIAS
will
remain a
fall
show
going
forward
after
the
inaugural
event in
September
2021.
Show
dates
have
already
been
secured
with TCF
Center
for the
next
three
years.
NAIAS
organizers
secured
dates
towards
the end
of the
month,
in part,
to be
mindful
of the
new IAA
in
Munich,
which is
scheduled
for the
first
full
week in
September.
“Our
responsibility
as an
auto
show is
to host
a global
stage
for
current
products
as well
as
mobility
innovations
of
tomorrow,”
Alberts
said.
“September
is an
excellent
time of
year for
new
product,
and at
the same
time,
alleviates
the
challenges
a now
crowded
spring
auto
show
calendar
presents
for auto
show
stakeholders.”
“Spreading
out
major
auto
shows is
a win
for
everyone,
particularly
our
partners.
It gives
auto
companies
an
opportunity
to give
it their
best at
each and
every
show,
which
creates
excitement
for
those
who
attend,
too,”
Alberts
said.
NAIAS
officials
also
plan to
expand
the
show’s
marketing
reach,
drawing
additional
show
visitors
from
beyond
the
region
and
state.
The
campaign
will
emphasize
that
consumers
can
preview
all of
the
latest
new cars
and
trucks
headed
to
dealership
showrooms
while
also
enjoying
Detroit
and
Michigan
in the
fall.
“With
seasonable
autumn
temperatures
and
technology
and
experiential
activations
positioned
throughout
the
city,
show
visitors
will be
able to
enjoy
fall in
a
walkable,
vibrant
Motor
City
while
embracing
the
future
of the
industry
right
before
their
eyes,”
2021
NAIAS
Chairman
Doug
North
said.
North
said the
September
2021
show
will
include
the same
memorable
product
experiences
that
were
originally
planned
for the
June
show,
including
dynamic
displays
and
experiential
ride-and-drives.
The
NAIAS
campus
will
include
product
and
technology
activations
both
inside
TCF
Center
and
throughout
the
city.
NAIAS
will
continue
to host
seven
unique
shows in
one:
Motor
Bella,
The
Gallery,
Press
Preview,
AutoMobili-D,
Industry
Preview,
Charity
Preview
and
Public
Show.
Additionally,
NAIAS is
launching
a new
virtual
thought
leadership
series,
Q’d Up
Mobility,
that
kicks
off
tomorrow.
The
monthly
series
will
provide
a
glimpse
into
what the
2021
show has
queued
up for
guests—an
idea
that was
born out
of
tremendous
interest
and
support
after
the
cancelation
of the
2020
show.
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us on
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highlights.
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NewsFlash
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first
for show
updates.
The
2021
show
dates
are:
Motor
Bella:
Sept.
24-26
The
Gallery:
Sept. 26
Press
Preview:
Sept.
28-29
AutoMobili-D:
Sept.
28-30
Industry
Preview:
Sept.
29-30
Charity
Preview:
Oct. 1
Public
Show:
Oct. 2-9
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