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Comcast
RISE to
Offer
Marketing
and
Technology
Resources
and
Makeovers
to
Black,
Indigenous
and
People
of Color
(BIPOC)
- owned
Small
Businesses
Comcast
RISE is
a
multi-year,
multi-faceted
initiative
to help
strengthen
small
businesses
hard hit
by
COVID-19
PLYMOUTH,
MI -
Comcast
Corporation
announced
that
Comcast
RISE
is
opening
up its
second
phase of
eligibility
to
include
Black,
Indigenous,
and
People
of Color
(BIPOC)-owned,
small
businesses.
These
businesses
can
apply at
www.ComcastRISE.com.
Selected
businesses
will
receive
consulting,
media,
and
creative
production
services
from
Effectv,
the
advertising
sales
division
of
Comcast
Cable,
or
technology
upgrades
from
Comcast
Business,
based on
the
specific
needs.
The
first
phase of
Comcast
RISE,
which
stands
for
“Representation,
Investment,
Strength
and
Empowerment,”
launched
in
October
and
focused
on U.S.
Black-owned,
small
businesses,
those
hit
hardest
by the
pandemic
according
to a
recent
study from
the
National
Bureau
of
Economic
Research.
Last
month,
Comcast
announced
the
first
round of
Comcast
RISE
award
recipients
—over
700
businesses.
This
includes
39 small
businesses
in
Michigan,
from
restaurants
and
salons
to
professional
services
and
retail
shops.
Comcast
RISE
brings
together
two of
the
company’s
brands
—Comcast
Business
and
Effectv,
both
with
expertise
in the
small
business
space —
to
empower
business
owners
with the
expertise
and
resources
needed
to
navigate
the
economic
effects
of the
pandemic.
Comcast
RISE
consists
of the
following
main
components:
-
A
media
and
technology
resources
program: This
pillar
combines
Effectv’s
renowned
media
platform
and
marketing
expertise,
its
award-winning
creative
agency,
Mnemonic,
and
state-of-the-art
technical
support
from
Comcast
Business
to
help
small
businesses
foster
and
elevate
growth.
Recipients
will
receive
help
with
their
marketing,
media
campaigns
and
creation
of
30-second
commercials,
as
well
as
equipment
and
technology
upgrades,
including:
- Consulting: Advertising and marketing consultations with local Effectv marketing, research and creative teams to gain insights on how to grow your business.
- Media: A linear TV media campaign to run over a 90-day period.
- Creative Production: Turnkey :30 TV commercial production for their businesses.
- Technology Makeovers: Computer equipment and Internet, Voice and Cybersecurity services for up to a 12-month period. (Taxes and other fees may still apply for tech makeover services.)
-
Business
resources
to
help
with
curated
content: Comcast
has
launched
the
Comcast
RISE
destination
complete
with
aggregated
small
business
news,
tips,
insights
and
more
on
the
X1
platform.
The
destination
is
designed
to
help
businesses
grow
by
empowering
them
through
education,
inspiration
and
entertainment.
Just
say
“Comcast
RISE”
into
the
X1
voice
remote.
-
Grants: In
early
2021,
Comcast
will
award
grants
of
up
to
$10,000
each
for
U.S.-based
small
and
diverse
businesses
that
have
been
in
operations
for
three
to
five
years.
Comcast
RISE is
part of
a larger
$100
million
Diversity,
Equity
and
Inclusion
initiative
that
Comcast launched
this
summer.
In
June, Comcast
NBCUniversal
announced
the
development
of a
comprehensive,
multiyear
plan to
allocate
$75
million
in cash
and $25
million
in media
over the
next
three
years to
fight
injustice
and
inequality
against
any
race,
ethnicity,
gender
identity,
sexual
orientation
or
ability.
Visit www.ComcastRISE.com
to apply
or for
more
information
and the
latest
updates.

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