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Shinola
Hotel
dream
becomes
a
reality
in the
heart of
downtown
Detroit
By
Mary
Armstrong
Tell Us
Detroit
DETROIT
– The
dream at
1400
Woodward
Ave.
will
become a
reality
on
January
2, 2019
in the
form of
Shinola
Hotel-Detroit.
Located
on
Detroit’s
busiest
thoroughfare
in the
historic
lower
Woodward
shopping
district,
the
world’s
first
Shinola
Hotel
offers a
completely
original
hospitality
experience
infused
with a
spirit
of
authenticity
from the
moment
guests
cross
the
threshold.
Shinola
Hotel’s
129
guest
rooms
with
over 15
different
room
configurations
are
beautifully
appointed
with
custom
millwork,
wallpaper
inspired
by
patterns
found
during
the
renovation
process
and
other
unique
touches.
(Photo by Montez Miller/Tell
Us
Detroit)
As a
guest of
the
hotel,
one
could
have an
address
on the
suite
door
such as
722
Woodward
Ave.
That
most
certainly
gives
your
digs a
‘home
away
from
home’
feeling.
Such
an
address
boasts a
grand
entrance
into an
enormous
space
with
plenty
of room
for
luxurious
relaxation
and a
view of
Woodward
Ave.
facing
all the
way to
the
Detroit
River
and into
Canada.
Remotely
close
the
blinds,
enjoy
the
luxury
of the
bathroom
with its
three
separate
components,
sink
into the
customized
Amish
furniture
and you
are all
set for
a
glorious
evening.
Did you
forget
your
reading
material?
No
worries,
just
select a
book
from the
in-house
library
in the
foyer.
Everyone
should
be aware
that
this
parcel
of land
is truly
historic
because
a part
of it
was
first
owned by
Thomas
Parker,
‘…a free
black
man, who
purchased
Lot 70
in
Section
7 in a
drawing
for $1
after
Detroit’s
Great
Fire of
1805. He
later
sold it
to the
City of
Detroit
around
1816.’
The
unique
retail
area
behind
the
hotel
bears
his
name,
Parker’s
Alley.
Guests
can
enter
the
hotel
through
this
area or
through
the
front
entrance
on Grand
River.
The
property
marries
two
restored
buildings-the
T.B.
Rayl &
Co.
department
store
and a
former
Singer
sewing
machine
store-
with
three
brand
new
buildings
inspired
by
Downtown
Detroit’s
historic
architecture.
Shinola
Hotel
offers
the San
Morello
Restaurant
for
breakfast,
lunch
and
dinner.
Chef
Andrew
Carmelini
promises
outstanding
entrees.
Some of
the
staff
members
originally
from New
York
believe
so much
in the
hotel’s
success
that
they
have
relocated
to
become
residents
of the
Detroit
area.
Photo by
HB
Meeks/Tell
Us
Detroit
A
stay at
Shinola
Hotel
would
not be
complete
without
a visit
to
Shinola
boutique.
There,
you can
find
jewelry
designed
by Aaron
Decker
just for
this
location.
Purchasing
a
beautiful
Shinola
watch, a
custom
bracelet,
earrings
that are
unique,
and
fantastic
leather
goods
will
simply
top off
your
stay.
Andrew
Leber,
Vice-President
of
Hospitality,
best
describes
the
first
encounter
with the
hotel as
“…you’re
being
welcomed
into an
old
friend’s
home
after a
long
trip.”
That was
the
feeling
that we
got upon
entering
the
‘Living
Room’ of
the
hotel on
December
18 when
the
local
and
national
media
were
invited
for a
sneak
preview.
Dan
Gilbert
and team
truly
worked
collaboratively
to
create a
unique
space.
As the
lights
were
turned
on
officially
at the
corner
of Grand
River
and
Woodward,
the
crowd
shouted
loud
cheers
to let
everyone
know
that
Detroit
is
claiming
its
place as
a
first-class
city
with
lots of
style
and
comfort.
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