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“Royal
Oak
Launches
Major
Campaign
to
Promote
Downtown
District”
ROYAL
OAK –
The City
of Royal
Oak is
putting
the
regional
spotlight
on its
central
business
district
with its
first
major
marketing
campaign
to lure
new
visitors
and
residents
to the
city’s
bustling
downtown.
Under
the
theme
“Life
Now
Playing,”
the
campaign
is a
collaboration
between
the
city’s
Downtown
Development
Authority
(DDA)
and
local ad
agency
Factory
Detroit
Inc. The
first
wave
kicks
off Nov.
19 and
features
nearly
30 local
businesses
in a mix
of TV
and
radio
commercials,
online
ads,
billboards
and
social
media
content.
“With
nearly
70
restaurants,
dozens
of
retail
shops,
live
music,
live
theater,
live
comedy
and so
much
more,
Downtown
Royal
Oak
stacks
up
against
any
destination
in
Southeast
Michigan,”
said
Downtown
Manager
Sean
Kammer.
“It’s
fun,
it’s
friendly,
it’s
walkable
... and
it’s
time to
remind
people
Royal
Oak
should
always
be at
the top
of the
list
when
they’re
thinking
about
where to
go out.”
The
campaign
features
a wide
variety
of
content
– six TV
commercials,
14 radio
commercials
and
dozens
of
billboards,
banner
ads and
social
media
posts –
capturing
the
breadth
of
moments,
experiences
and
destinations
found
downtown.
“Since
day one
Downtown
Royal
Oak has
been our
home,”
said
Mark
Lantz,
Factory’s
founder
and
Executive
Creative
Director.
“We
wanted
people
to see
what we
love
about it
– a
diverse
and
immersive
downtown
with so
many
things
to do,
so many
places
to eat,
so many
stores
to
explore
and
more.
Just
creating
an ad or
two
couldn’t
possibly
capture
everything
Royal
Oak is.
So, we
created
a lot of
them.”
The
Downtown
business
community
has
embraced
the
initiative.
Gary
Baglio,
owner of
Five 15
and a
member
of the
Downtown
Development
Authority
board,
said
business
owners
are
excited
to shine
a light
on
Downtown.
“We know
there
are some
really
great
cities
and
neighborhoods
to
explore
around
the
Metro
area,”
he said.
“But we
also
know
Royal
Oak
remains
the
region’s
gold
standard
for a
fun,
walkable
downtown
… and we
intend
to keep
it that
way.”
Featuring
original
music
composed
by
world-renowned
Yessian
Music
and
produced
in
partnership
with Ron
Rose
Milagro
and
Cathel
Color
Co., the
campaign
will
live on
broadcast,
digital
and
out-of-home
platforms
throughout
Metro-Detroit.
Following
the
phase
one
launch,
a
subsequent
wave is
planned
in
spring
2019
with
occasional
bursts
around
key
calendar
windows,
such as
Valentine’s
Day.
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