“Royal Oak Launches Major Campaign to Promote Downtown District”

ROYAL OAK – The City of Royal Oak is putting the regional spotlight on its central business district with its first major marketing campaign to lure new visitors and residents to the city’s bustling downtown.

Under the theme “Life Now Playing,” the campaign is a collaboration between the city’s Downtown Development Authority (DDA) and local ad agency Factory Detroit Inc. The first wave kicks off Nov. 19 and features nearly 30 local businesses in a mix of TV and radio commercials, online ads, billboards and social media content.

“With nearly 70 restaurants, dozens of retail shops, live music, live theater, live comedy and so much more, Downtown Royal Oak stacks up against any destination in Southeast Michigan,” said Downtown Manager Sean Kammer. “It’s fun, it’s friendly, it’s walkable ... and it’s time to remind people Royal Oak should always be at the top of the list when they’re thinking about where to go out.”

The campaign features a wide variety of content – six TV commercials, 14 radio commercials and dozens of billboards, banner ads and social media posts – capturing the breadth of moments, experiences and destinations found downtown.

“Since day one Downtown Royal Oak has been our home,” said Mark Lantz, Factory’s founder and Executive Creative Director. “We wanted people to see what we love about it – a diverse and immersive downtown with so many things to do, so many places to eat, so many stores to explore and more. Just creating an ad or two couldn’t possibly capture everything Royal Oak is. So, we created a lot of them.”

The Downtown business community has embraced the initiative. Gary Baglio, owner of Five 15 and a member of the Downtown Development Authority board, said business owners are excited to shine a light on Downtown. “We know there are some really great cities and neighborhoods to explore around the Metro area,” he said. “But we also know Royal Oak remains the region’s gold standard for a fun, walkable downtown … and we intend to keep it that way.”

Featuring original music composed by world-renowned Yessian Music and produced in partnership with Ron Rose Milagro and Cathel Color Co., the campaign will live on broadcast, digital and out-of-home platforms throughout Metro-Detroit. Following the phase one launch, a subsequent wave is planned in spring 2019 with occasional bursts around key calendar windows, such as Valentine’s Day.





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