Blink Fitness to open 15K sq-ft workout space in Pistons Performance Center

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Blink Fitness to open 15K sq-ft workout space in Pistons Performance Center

Detroit Pistons continue to attract community-minded partners to New Center Development

DETROIT, MI – The Detroit Pistons and Blink Fitness have announced plans to build a publicly-accessible Blink Fitness franchise inside the state-of-the-art Henry Ford Detroit Pistons Performance Center. The New Center facility will be the first Blink Fitness location in Detroit and one of several planned Blink Fitness openings slated in Michigan during 2019. Blink Fitness, a premium-quality value-based gym, announced in February that it will open 15 or more locations throughout Michigan.

Pistons owner Tom Gores said Blink’s inaugural Detroit franchise will make New Center even more attractive to prospective employers and residents, and is another example of how the Pistons Performance Center is helping spur economic development.

Blink Fitness to Open 15,000 Square-foot Public-Accessible Workout Space Inside the New Henry Ford Detroit Pistons Performance Center, Bringing Mood Above Muscle™ Experience to Detroit. (Blink artist rendering)

“We are proud to partner with Blink in opening its first location in the City of Detroit,” said Mr. Gores. “Blink’s presence inside our performance center will make New Center an even more appealing place to live and work, and in turn will create more jobs and continue to help drive the momentum of additional investment in the area.”

Blink joins Plum Market, which is opening a café and retail store on site as the Michigan-based grocer’s first venture in Detroit. The Pistons organization is working directly with Detroit-area native and Blink franchisee, Tom Shumaker, who will serve as the owner-operator of the new Blink Fitness franchise inside the Pistons’ facility.

In addition to the Henry Ford Detroit Pistons Performance Center location, Shumaker announced in February that he will partner with Michigan native Draymond Green of the Golden State Warriors to bring at least 20 Blink Fitness gyms to Michigan and Illinois. Shumaker and Green have been actively evaluating Detroit and its surrounding suburbs, Lansing, Ann Arbor, Grand Rapids and parts of the Chicagoland region. Green is not a franchisee partner for the Henry Ford Detroit Pistons Performance Center location.

Launched in 2011, Blink offers a truly unique experience to its members, based on a company philosophy of Mood Above Muscle™, which celebrates the positive feelings you get from exercise rather than just the physical benefits. This new location will deliver Blink’s signature Feel Good Experience® which comes to life in each gym through a commitment to providing modern and colorful design, elevated customer service, relentless focus on cleanliness, energizing music and confidence-boosting training programs.

“When I began evaluating the Blink investment opportunity, Detroit immediately came to mind as a natural market in which to begin. There was a noticeable absence of truly affordable, high-quality fitness options,” Shumaker noted. “To be able to deliver this alongside community-focused partners like the Pistons, Henry Ford, and Plum/Zingerman’s is a truly special opportunity. I am so excited to be part of this project and to be contributing to economic growth and job creation in the region.”

These goals align directly with the Detroit Pistons’ vision to bring business and basketball together in a space that allows for community access and impact.

“We are focused on connecting our team to the community and we want our practice facility and team headquarters to be a destination that is inviting to the public,” said Arn Tellem, Vice Chairman for the Detroit Pistons. “Blink is democratizing premium fitness by making it accessible which aligns perfectly with our vision for this world-class development – a hub for fitness, health and basketball programming that engages and provides opportunity for everyone in the local community.”

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