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  Color of Change PAC holds leadership training focused on black voters

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DETROIT - A racial justice group’s political action committee plans to hold leadership training in Detroit focused on black voters.

The Color of Change PAC says organizers met with about 200 black activists and organizers from across Michigan. Participants in the training and other volunteers also knocked on the doors of about 5,000 homes on Sunday in Detroit.

The training is part of its #VotingWhileBlack campaign which is intended to mobilize black voters to cast ballots this year in critical local, state and national elections.

“Creating a PAC was a priority for us in 2016 because far too often politicians spend millions of dollars catering to Black voters and getting Black people to vote. Then once we vote, they are no longer held accountable to us,” explained Jennifer Edwards, Color of Change PAC’s Electoral Communications Program Director. “We really felt the need to create something that was led by a Black staff—a leadership team who built this structure and program from the ground up to empower Black people to do more. Not just for election day and not just for presidential candidates.”

“Far too often, Black people and other people of color aren’t aware that these races even exist,” Edwards said. “These corrupt incumbents that run unopposed almost always think that there is no one there to challenge them.”

Following involvement in those local elections, the PAC had the opportunity to test its activist platform in texting voters regarding the presidential race and a few congressional races in swing states such as Pennsylvania, Ohio, Florida and North Carolina.

“We launched the textathon program in September 2016 and coordinated events in 11 different cities from September through Election Day. We did events regularly in New York, DC, Oakland, Atlanta, Los Angeles, and a few in Chicago.”

 

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