Point
Betsie Lighthouse, Frankfort -
From morning’s clear light to
the neon orb of sunset, this
hipped-roofed queen of the
Benzie County shoreline is a
beacon of beauty. Bring your
camera and a bathing suit—the
beach is amazing. Open to tours;
$5 for adults and $2 for
children ages 6–11.
Vernors
celebrates
iconic
Michigan
Lighthouses
on
collectible
cans
Lighthouse
cans
released
in time
for
Michigan
Lighthouse
Festival
DETROIT
-
Vernors
is once
again
partnering
with
Pure
Michigan
to
celebrate
the
Great
Lakes
State’s
coastal
landmarks,
with
limited
edition
cans
featuring
eight
more
iconic
Michigan
lighthouses.
The
lighthouses
showcased
during
the
promotion
include
Big Red
(Holland),
South
Haven,
Tri-Centennial
State
Park
Light
(Detroit),
Au Sable
Point
(Grand
Marais),
DeTour
Reef
(DeTour
Village),
Port
Austin
Reef
(Port
Austin),
Harbor
Beach
and
Pointe
Aux
Barques
(Port
Hope).
This
is the
third
year
Vernors
has
teamed
with
Pure
Michigan,
an
organization
that
promotes
travel
and
tourism
for the
state,
to
highlight
the
famous
lighthouses
on cans.
Over the
last two
years,
the
collectible
series
showcased
twelve
other
Michigan
lighthouses
including
Big
Sable
Point,
Crisp
Point,
Eagle
Harbor,
Grand
Haven,
Tawas
Point,
Forty
Mile
Point,
Old
Mackinac
Point,
Point
Iroquois,
Point
Betsie,
Little
Sable
Point,
St
Joseph
and Fort
Gratiot.
“Vernors
is a
Michigan
original
with a
proud
153-year
heritage
and a
devoted
following
in the
state
unlike
any
other
soft
drink,
and we
want to
celebrate
what
makes
this
state
such a
special
place to
both
live and
visit,”
said
Beth
Hensen,
market
development
manager
for
Keurig
Dr
Pepper,
which
owns and
licenses
the
Vernors
brand.
“Through
this
promotion,
we hope
our fans
will
enjoy
these
keepsakes
and be
inspired
to visit
and take
pride in
these
one-of-a-kind
coastal
treasures.”
“We’re
delighted
to be
partnering
once
again
with
Vernors
to
feature
our
state’s
historic
and
picturesque
lighthouses,”
said
Dave
Lorenz,
vice
president
of
Travel
Michigan,
part of
the
Michigan
Economic
Development
Corporation.
“This is
an
opportunity
to
celebrate
these
iconic
landmarks
– along
with
events
like the
Michigan
Lighthouse
Festival
– and
inspire
residents
and
travelers
alike to
explore
the more
than 120
lighthouses
standing
along
our
3,200 of
Great
Lakes
shoreline."
The
Michigan
Lighthouse
Festival
begins
August
2, 2019
in Port
Huron at
Fort
Gratiot
Lighthouse.
The
festival
will
continue
over the
weekend
spanning
over 6
different
lighthouses,
3 of
which
will be
featured
on the
cans
this
year.
The
following
lighthouses
will be
participating,
Huron
Lightship,
Port
Sanilac,
Harbor
Beach,
Point
Aux
Barques,
and Port
Austin.
Michigan
Lighthouse
Festival's
mission
is to
advocate,
honor,
inspire,
and
promote
all the
lighthouses
in the
State of
Michigan.
The
lighthouse
cans
will be
sold in
12-packs
of
Vernors
and Diet
Vernors
at
retailers
throughout
Michigan
and will
be
available
from
late-July
to
late-September
2019.
Customers
will
soon
start
seeing
product
displays
popping
up in
stores
across
the
state.
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