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Tony
Michaels,
President
& CEO of
The
Parade
Company,
was
joined
by Laura
Grannemann,
Vice
President
of the
Quicken
Loans
Community
Fund and
team,
the
philanthropic
arm of
Quicken
Loans,
at
today’s
unveiling.
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Rocket
Mortgage
by
Quicken
Loans
unveils
new
float
for the
93rd
America’s
Thanksgiving
Parade®
DETROIT
– Rocket
Mortgage
by
Quicken
Loans
and The
Parade
Company
unveiled
a new
float,
“Home
for Your
Dreams,”
today
outside
of the
Quicken
Loans
headquarters
in
downtown
Detroit.
Paul W.
Smith of
News/Talk
760 WJR
served
as emcee
and was
joined
by
Detroit
Public
Schools
Community
District
All City
Marching
Band and
hundreds
of
Quicken
Loans
team
members
in
unveiling
the
float.
Images
are
available
here.
The
highly-anticipated
float,
which
will
make its
debut in
the 93rd
America’s
Thanksgiving
Parade®
presented
by Art
Van, was
introduced
to much
fanfare,
accompanied
by
Master
of
Ceremonies
Paul W.
Smith of
News/Talk
760 WJR,
the
Detroit
Public
Schools
Community
District
All City
Marching
Band and
surrounded
by
hundreds
of
Quicken
Loans
team
members.
Built by
The
Parade
Company,
“Home
For Your
Dreams”
is a
celebration
of the
power of
homeownership
and the
incredible
impact
it will
have on
future
generations.
The
centerpiece
of the
float is
a
25-foot-tall
home,
which
features
two
Detroit
children
dreaming
of the
positive
impact
they’re
going to
have in
their
community.
Thirty-two
signs
are
placed
within
the
float to
represent
different
Detroit
neighborhoods.
Additional
highlights
include
a
nine-foot
Q-LINE
replica
that is
cantilevered
throughout
the
float,
as well
as cars
that
appear
to be
driving
around
Belle
Isle.
Even the
Joe
Louis
Fist
monument
is
included,
with the
fist
moving
back and
forth in
a
virtual
fist
bump to
spectators.
Tony
Michaels,
President
& CEO of
The
Parade
Company,
was
joined
by Laura
Grannemann,
Vice
President
of the
Quicken
Loans
Community
Fund,
the
philanthropic
arm of
Quicken
Loans,
at
today’s
unveiling.
“We’ve
enjoyed
a
wonderful
partnership
with
Quicken
Loans
and we
are so
pleased
they
could
mark
this
historic
event
with
this
bold and
creative
float,”
said
Michaels.
“This
float is
a
special
representation
of so
much of
what
makes
Detroit
great
and we
can’t
wait for
Detroiters
and our
television
audience
to see
it on
Thanksgiving
Day.”
“America’s
Thanksgiving
Parade
is one
of
Detroit’s
most
treasured
traditions
and one
that
Quicken
Loans is
proud to
have
supported
for the
last ten
years,”
said
Grannemann.
“This
float
celebrates
the
unique
neighborhoods
that are
the soul
of the
city,
while
highlighting
the
commitment
Rocket
Mortgage
has to
supporting
an
inclusive,
thriving
and
resilient
Detroit
by
investing
in
housing,
employment
and
public
life.”
Rocket
Mortgage
is
passionate
about
giving
back to
its
hometown.
Through
the
Quicken
Loans
Community
Fund,
Rocket
Mortgage
has
invested
more
than
$200
million
to
Detroit-based
organizations
and
programming,
and its
team
members
have
spent
more
than
400,000
hours
volunteering
in
Detroit’s
neighborhoods.
Voted as
America’s
No. 1
Holiday
Parade
by the
2018 USA
TODAY
10Best
Readers’
Choice
Awards
and
recognized
as one
of the
best
Thanksgiving
parades
in the
country
by U.S.
News &
World
Report
Travel,
the 93rd
America’s
Thanksgiving
Parade
presented
by Art
Van
takes
place on
storied
Woodward
Avenue
on
Thursday,
Nov. 28.
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