Chevrolet infotainment system with 7-in.-dia. color touchscreen that is standard on LS, LT and RS; 8-in.-dia. system standard on Premier; and 8-in.-dia. system with connected Navigation available on LT, RS and Premier Available 4G LTE Wi-Fi Hotspot. Built-in Amazon Alexa capability. (GM Photo)
   

 

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Ford Co-Pilot360 includes standard automatic emergency braking with pedestrian detection, blind spot information system, lane keeping system, rear backup camera and auto high beam lighting. Ford Co-Pilot360 rolled out across Ford’s new passenger cars, SUVs and trucks up to F-150 in North America in 2019. (Ford Photo)

  The auto industry pushes fast forward toward a more high-tech driving experience to draw in younger buyers

By HB Meeks-Automotive Editor
Tell Us USA News Network

DETROIT – Domestic automotive manufacturers FCA, Ford, and GM are in a heated quest to attract the new tech-savvy American consumer. This group of buyers are young people in which industry designers can no longer impress with chrome and curves. In a recent survey of 8,000 respondents, Brandwatch, a consumer research company, identified some of the most important trends as quality and affordability at the top of the list. Followed by eco-friendly and autonomous vehicle technology, which is of most interest to Millennial and Gen Z shoppers.

According to The Center for Automotive Research (CAR), a nonprofit organization, "Products manufactured by the automotive industry are among the most technologically sophisticated available to the general public. The vehicles American consumers drive off dealership lots across the country are the end result of a long series of high-tech stages encompassing education, research, testing, and manufacturing – leading to machines that typically operate for a decade or more and travel hundreds of thousands of miles in all types of weather and over all kinds of roads."

The auto industry's attempt to draw younger car buyers into their showrooms has primarily been to equip their models with advanced smartphone connectivity features, Bluetooth, and other high-tech amenities. This trend often has the opposite effect on older and less technically minded car buyers. And in many cases, older drivers tend to stay with what is familiar to them.

New safety technology can help novice drivers, providing them with an extra pair of eyes and ears. Parents and newbies look for cars with features that warn of an impending crash, blind-spot monitoring, and automatic emergency braking system that applies the brakes to avoid a collision.

Recently, General Motors introduced 'Ultra Cruise,' advanced driver-assistance technology to enable its goal of zero crashes, zero emissions, and zero congestion. Designed to ultimately enable hands-free driving in 95 percent of all driving scenarios, which gives young drivers better control over their vehicles. This new technology nudges this next generation of drivers closer to accepting the advent of autonomous automobiles. Ford and FCA have followed this trend, hoping to capture their share of this emerging market.

There is no getting around it; if automotive manufacturers' products are not tech-savvy, you can forget the next generation of shoppers driving your cars.

 

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