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The Gardner-White presenting sponsorship represents a three-year partnership with The Parade Company, and this is the first time the Michigan-based and family-owned furniture retailer has been a part of the Parade. (Photo by HB Meeks/Tell Us USA News Network)

  The nation eagerly awaits the new and creative floats during America’s Thanksgiving Parade

By Laydell Wood Harper
Tell Us USA News Network

DETROIT - America’s Thanksgiving Parade presented by Gardener White is a 95 year tradition in Detroit. A tradition that gets better and more exciting each year. For most, the Thanksgiving Parade is the official kick-off of the Holiday Season. Voted America’s Best Holiday Parade by USA Today in 2018 and 2019, this is a great way to begin the Holiday season.

Have you ever wondered what really goes on behind the scenes and what goes into making our Thanksgiving Parade an overwhelming success. It’s the people, the staff and committed volunteers that work tirelessly all year long to make our parade one of the best. “We’re moving as fast as humanly possible with all of our partners, our sculpting artist, volunteers, and our team is ready to go. Our team does such a great job,” comments Tony Michaels, President and CEO, The Parade Company. “Our theme this year is “Love on Woodward.” With the COVET situation still going on we’re able to give love and a great feeling back to a great city, “Love on Woodward” is perfect.”

Each year there’s a new and creative float added to the parade. This year General Motors unveiled their new float titled “Everybody In.”
According to the Parade Company, The “Everybody In” float was built by the Parade Company and is a celebration of GM’s brand campaign to advance an emissions-free future and progressive company vision that is inclusive and accessible to all. The company is committed to delivering on its goal in creating a world with zero crashes, zero emissions and zero congestion. The animated front piece of the float provides a nod to their significant work in our community by highlighting some of their important nonprofit partners. The float also features notable buildings and landmarks from downtown Detroit throughout.

“We have this amazing tradition in our city and for nearly a century, America’s Thanksgiving Parade presented by Gardner White has brought our community together in a very special way,” Michaels continues. “We are elated to have these exceptional individuals joining us on Woodward Avenue and across much of America on Thanksgiving morning.” The 2021 Grand Marshal are:

Calvin Johnson, Jr. – Pro Football Hall of Famer known to many as “Megatron,”

Bishop Edgar Vann -- A major contributor to the greater good for Detroit and communities around the world.

Marla Drutz (Honorary Grand Marshal) – Longtime WDIV Vice President and General Manager and Detroit business leader. Drutz will retire from WDIV later this year.

The Parade Company and Skillman Foundation will Unveil Detroit Student-Designed Float for 30th Annual Skillman Foundation Float Design Contest, Nov. 17, 10 a.m.

The Parade, Voted as America’s Number One Holiday Parade by the 2018 and 2019 USA TODAY 10 Best Readers’ Choice Awards, America’s Thanksgiving Parade® presented by Gardner White takes place on Thursday, November 25. WDIV-Local 4’s live coverage begins at 6 a.m. with pre-parade coverage, followed by a parade pre-show beginning at 9 a.m. America’s Thanksgiving Parade® presented by Gardner White will air live on WDIV-Local 4 from 10 a.m. – noon, including a one-hour syndicated national broadcast from 10 a.m. -11 a.m. reaching more than 185 television markets across the country.


 

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