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Detroit
Grand
Prix
announces
community
partnership
initiative
DETROIT,
MI -
Building
an even
deeper
connection
with
local
neighborhoods
and
businesses
in
Detroit
at its
new home
on the
Downtown
streets
of the
Motor
City,
the
Chevrolet
Detroit
Grand
Prix
presented
by Lear
today
announced
a
unique,
multi-year
community
partnership
and
engagement
program.
With the
support
of eight
community-focused
corporate
partners,
the new
Grand
Prix
initiative
will
create
opportunities
for
small
businesses,
highlight
the work
of local
artists
and
build a
presence
in the
neighborhoods
across
the
seven
districts
in the
City of
Detroit
leading
into the
June 2-4
race
weekend,
and
beyond.
The
partners
supporting
the
Grand
Prix
community
engagement
initiative
include:
American
Axle &
Manufacturing,
Blue
Cross
Blue
Shield
of
Michigan,
Delta
Airlines,
Delta
Dental,
Henry
Ford
Health,
Huntington
Bank,
Lear
Corporation
and PNC
Bank. In
addition
to the
specific
community
engagement
elements
focused
on arts,
culture
and
entrepreneurship,
small
business
empowerment
and
youth
enrichment,
the
support
of these
key
partners
also
allows
the
Grand
Prix to
open up
more
than
half of
the
event’s
footprint
FREE of
charge
throughout
race
weekend.
“We met
with
over
1,000
people
across
the city
when we
were
considering
bringing
the
event
back to
its
original
home on
the
Streets
of
Downtown
Detroit,
and one
of the
most
important
questions
we heard
was ‘how
can we
bring
the
Grand
Prix
into the
neighborhoods
and
communities
to
connect
with
residents,
engage
with
young
students
and
create
opportunities
for
small
businesses,’”
said
Michael
Montri,
President
of the
Chevrolet
Detroit
Grand
Prix
presented
by Lear.
“With
the help
of these
eight
companies,
the
Grand
Prix is
opening
doors
throughout
all the
districts
in
Detroit
to
invite
the
residents
and
businesses
of our
city to
become
an
important
part of
our
event.
We want
the
Grand
Prix to
be an
open and
welcoming
event
for
everyone
in
Detroit
to
enjoy.”
One of
the key
components
of the
Grand
Prix’s
community
partnership
program
provides
an
opportunity
for
young
local
artists
to shine
and show
their
creativity
to the
world.
Working
with the
Boys and
Girls
Club of
Southeast
Michigan
(BGCSM),
the
Grand
Prix
helped
educate
young
students
about
the rich
history
of
racing
in
Detroit
and the
impact
that the
Grand
Prix has
made in
the
Motor
City.
The
talented
students
in the
BGCSM
art
program
were
then
commissioned
to
create
digital
murals
reflecting
the
neighborhoods
across
Detroit,
celebrating
the
return
of the
Grand
Prix to
the
Downtown
streets.
The
large
student-designed
murals
will be
printed
and
displayed
trackside
during
Grand
Prix
weekend
in front
of the
multiple
free
viewing
platforms
located
along
Jefferson
Avenue
and
extending
to Hart
Plaza.
The
final
mural
designs
will be
unveiled
in early
May when
build
out
begins
on the
new
nine-turn,
1.7-mile
street
circuit
in
Downtown
Detroit.
With
more
than 260
businesses
located
within
walking
distance
of the
new
racing
circuit,
the
Grand
Prix
will
help
boost
the
local
economy
with
increased
foot
traffic
and race
attendees
visiting
Downtown
Detroit.
The
event is
also
committed
to
supporting
small
businesses
located
outside
of the
Downtown
corridor.
Through
the
Grand
Prix’s
Small
Business
Straightaway,
located
in
Cadillac
Square
adjacent
to the
new
track,
more
than 30
businesses
representing
all
districts
in
Detroit
will
have the
opportunity
to
market
and sell
their
products
and
services
to event
attendees
through
the
collective
display
featured
on both
Saturday
and
Sunday
of race
weekend.
The
Community
Partnership
program
will
also
build
excitement
and
enthusiasm
for the
Chevrolet
Detroit
Grand
Prix
presented
by Lear
within
the
neighborhoods
across
the
city.
Working
with
local
businesses
and
community
leaders
in each
Detroit
district,
the
Grand
Prix
will
produce
promotional
signage,
host
lead-up
activities
and even
bring
some of
the
stars
and
personalities
competing
on race
weekend
into the
neighborhoods
to
connect
with
city
residents
and get
the
collective
engines
running
in
advance
of the
June 2-4
event.
Advertise With Us:
Certified Minority Business Enterprise
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